Which is better link clicks or landing page views?
"Landing page views will let you know how many times people loaded your website after clicking your ad [whereas link clicks won't]." Landing page views are a far superior metric compared to link clicks because of the depth of information that it can reveal about the success of your ads.
Landing Page views let you know how many people, after clicking on an ad, loaded your website. Compared to Link Clicks alone, you have a bigger picture of your website performance. Thanks to it you can see how many people have clicked on your ad, but left the webpage before it even loaded.
Clicks represent the number of visitors coming to the destination page, through your tracking links. Views (or visits) represents the number of people that have visited the webpage in which a tracking pixel is embedded.
A landing page view is when a person clicks on your ad link and then successfully loads at least some of your ad's destination URL or Instant Experience. In this context, “landing page” refers to the destination URL or Instant Experience you choose during ad creation.
If you want to grow some awareness, get your customers to your landing page, and increase your retargeting pool, go with link clicks. If you want to get most amount of conversions for the lowest cost, go with conversions.
A link click means that a person clicked a link in your ad. A 'landing page view' is when a person lands on your ad's destination URL (landing page) after clicking a link in your ad. From Facebook: "Landing page views let you know how many times people loaded your website, after clicking your ad.
Landing Page Views Optimization
From your Ad Set, under Budget & Schedule, select the drop-down for "Optimization for Ad Delivery". Then, select "Landing Page Views".
For the landing page view example, the average landing page view cost is $0.50-$3.
Views show you the number of times people watched or engaged with your video ad. Note: TrueView video ads views will also count towards your video's public YouTube view count only if a video is longer than 11 seconds. Clicks show you the number of times people clicked on your video.
Engagements are a key indicator of successful content, as the user has been interested or driven enough to interact. Clicks – clicks are a form of engagement, but may go beyond simple clicks on the post. A click may involve a clicked link, which could lead to a website visit, and generates a warm lead for business.
How are landing page views calculated?
The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Meta pixel.
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Link Clicks: The number of people who clicked on your ad and were directed to your website. Generally, Link Clicks can be used to measure the success of an ad or Facebook post if your goal is to drive more traffic to your website.
The clicks generated should be from targeted visitors or targeted traffic. That would mean that an average sale could happen anywhere between 100 and 200 clicks provided all of them are unique!
Although there is no exact number to determine what a good click-through rate is, 2% is average for an entire account across all verticals. This means some campaigns inside the account could be performing better and some could be performing worse. Anything higher than 2% is above average.
What is a good conversion rate for PPC? The average conversion rate for pay-per-click (PPC) advertising is around 2.35%. If you want to drive a “good” conversion rate from your PPC campaigns, you should set your conversion rate goal to 10% or higher.
Clicks (all) occurs when someone clicks on any link or media on your Facebook Ad. Link Clicks occurs when someone clicks a link or CTA (Call-To-Action) on your ad that sends them to your defined landing page or follow-up experience.
Clicks are all clicks for a tracking link, whereas unique clicks are the number of the unique users that click on a tracking link of your campaign. If a single user clicks 5 times on a link, the servers will record 5 clicks and 1 unique click.
Facebook Ads: Optimization For Ad Delivery — Which is Best? - YouTube
Click the slider in your ad setup for "Optimize for link clicks until there is enough data to optimize for conversions. This can help improve results." You also have the option of optimizing purely to link clicks, until the campaign has enough conversion data.
Can Facebook page be a landing page?
A Facebook landing page is a dedicated page designed to convert visitors from a specific pay-per-click (PPC) Facebook ad. These landing pages are different from other pages (like product pages on your website) because they're tailor-made to complement your Facebook ad.
Facebook doesn't offer an analytics feature that allows you to track clicks on links added to the Facebook wall. The only way to track clicks from your Facebook wall links is to use a URL shortening service for each external link that you post to your wall.
"Landing page views will let you know how many times people loaded your website after clicking your ad [whereas link clicks won't]." Landing page views are a far superior metric compared to link clicks because of the depth of information that it can reveal about the success of your ads.
There are several reasons why these two numbers may not match: A user may click your ad multiple times. When one person clicks on one advertisement multiple times in the same session, Google Ads records multiple clicks while Analytics recognizes the separate pageviews as one session.
For the landing page view example, the average landing page view cost is $0.50-$3.
Clicks – clicks are a form of engagement, but may go beyond simple clicks on the post. A click may involve a clicked link, which could lead to a website visit, and generates a warm lead for business.