Ad Unique Clicks is a count of the number of people who clicked on your digital advertisement at least once. This is different than Ad Clicks or Total Clicks, because this is a count of the unique people who clicked.... read more ›
Your unique click rate in a given email campaign is the total number of unique recipient email clicks divided by the number of emails delivered in the campaign. That means that if one of your users clicked on all three links in an email you sent, they'd generate three clicks, but only one unique click.... read more ›
Click per Unique Open rate gives you the percentage of unique subscribers who opened your campaign and clicked on the link inside, at least once. Gain a better understanding of unique open rates and why they are important, and other email marketing KPIs, here.... see more ›
Unique clicks definition and calculation
What are unique clicks? Unique clicks are the total number of subscribers that have clicked on any link in your campaign. It does not count how many times each subscriber has clicked on a link. Even if a subscriber clicks on the link twice, it will be counted only once.... see details ›
Clicks are all clicks for a tracking link, whereas unique clicks are the number of the unique users that click on a tracking link of your campaign. If a single user clicks 5 times on a link, the servers will record 5 clicks and 1 unique click.... see more ›
Unique Links Clicked shows you the number of recipients that have clicked on any links in your campaign, not counting how many times each recipient has clicked on a link. Total Links Clicked on the other hand indicates the total times all your recipients clicked on your newsletter.... read more ›
What is the average click-to-open-rate? Generally speaking, a good CTOR can range between 20% and 30%. However, as with any metric, it's important to know how you compare with your industry averages.... see more ›
Unique clicks mean the number of times that a link in your email was clicked by individual users. Repeated clicks on links are not considered unique.... see details ›
Generally, a good CTR is any percentage that beats your channel average. So if 5% of people click your content, you should set a goal to reach 6%, 7%, 8%, and beyond. Also, according to YouTube, 50% of channels have a 2-10% CTR. That's another benchmark you can use to track your progress.... see more ›
Total clicks are the sum of all clicks recorded during the period an email campaign is live. Total clicks are recorded for any click made, regardless of whether they were made multiple times by certain subscribers/users. Due to how total clicks are measured, they are always going to be higher than unique clicks.... read more ›
What is the difference between Click Rate and Clicks to Unique Open? The Click Rate percentage is calculated based on the total number of email recipients. Click to Open Rate is calculated based on the total number of Unique Opens of an email campaign as opposed to the total number of recipients.... see more ›
Unique Opens: It indicates how many Subscribers opened your Email, no matter how many times they did it. Total Opens: They represent the full amount of times your Email was opened, whether it was by the same Subscriber or not.... continue reading ›
Understand that “Unique” is measuring the number of people who performed an action. For example, you may have 38 Link Clicks and 33 Unique Link Clicks. This is because there were 33 unique people who created those 38 link clicks.... see details ›
There are several reasons why these two numbers may not match: A user may click your ad multiple times. When one person clicks on one advertisement multiple times in the same session, Google Ads records multiple clicks while Analytics recognizes a single user.... continue reading ›
Here's what Google Analytics says: “A unique pageview aggregates pageviews that are generated by the same user during the same session.” Simply put, unique pageviews combine the pageviews that are from the same person, on the same page, in the same session, and just count them as one.... continue reading ›
If you combine the total number of Unique Clicks per link, the number might be higher than the amount of Unique Opens on the email. This discrepancy is because a unique contact can be counted towards more than one unique link.... see details ›
Definition: Unique link clicks estimates how many people performed a link click, using sampled data. How it's used: The metric counts people, not actions. This metric uses sampled data.... see details ›
The number of recipients who didn't hard or soft bounce on this campaign. Clicks per unique opens. The percentage of recipients who registered as an open who also clicked a link in your campaign. Total clicks. The total number of times tracked links were clicked by recipients.... see details ›
Click rate is the percentage of people who were delivered your email that clicked through. Click through rate is the percentage of people who opened your email that clicked through.... see more ›
If your CTR for Google search ads is around 2% or higher, you can give yourself a pat on the back. That's generally considered a good CTR. However, depending on your industry, it might still be considered low. Some industries have higher average CTRs than others.... continue reading ›
- Bring your subscribers on a journey.
- Avoid using anchor links.
- Align your subject line, email copy, and CTA.
- Write click-worthy subject lines.
- Keep your subject line short.
- Make your email easy-to-skim.
- Segment your list.
- Personalize your subject line.
A click is an action which is performed on a website that has been consulted by an Internet user with a simple click of a mouse. The click measurement involves grouping all of the different types of clicks together (browser, download, exit and action).... view details ›
In “Reach,” you'll see the number of impressions and your CTR. So, a good click-through rate for YouTube lies somewhere between 5 and 20%.... continue reading ›
In either case, a good click-through rate for email is between 10% and 20%. However, highly targeted emails (personalized messages, behavior-based campaigns, etc.) can often attain click-through rates above 20%.... see details ›
- Create Captivating Thumbnails.
- Write Compelling Video Titles.
- Test Different Thumbnail and Title Combos.
- Build a Loyal Following.
- Optimize Videos for the Right Keywords.
- Improve Video Engagement Rates.
- Experiment with CTAs.
- Increase Average Watch Time.
Unique Clicks: Represents how many Subscribers clicked on your links. So, if a Subscriber clicked on your links more than once, the Unique Clicks Indicator will count that actions as one instead of two.... see more ›
Understand that “Unique” is measuring the number of people who performed an action. For example, you may have 38 Link Clicks and 33 Unique Link Clicks. This is because there were 33 unique people who created those 38 link clicks.... read more ›
Unique Opens: It indicates how many Subscribers opened your Email, no matter how many times they did it. Total Opens: They represent the full amount of times your Email was opened, whether it was by the same Subscriber or not.... read more ›
The number of recipients who didn't hard or soft bounce on this campaign. Clicks per unique opens. The percentage of recipients who registered as an open who also clicked a link in your campaign. Total clicks. The total number of times tracked links were clicked by recipients.... continue reading ›
Click rate, sometimes also referred to as click-through rate is the percentage of your email recipients who actually clicked a link within your email. According to Constant Contact data, the average click rate for emails across all industries is 8.74%.... continue reading ›
First, it is important to understand the difference between a link click and a landing page view and how Facebook distinguishes the two. A link click means that a person clicked a link in your ad. A 'landing page view' is when a person lands on your ad's destination URL (landing page) after clicking a link in your ad.... continue reading ›
"Landing page views will let you know how many times people loaded your website after clicking your ad [whereas link clicks won't]." Landing page views are a far superior metric compared to link clicks because of the depth of information that it can reveal about the success of your ads.... view details ›
- Ensure your copy and CTA match your audience temperature. ...
- Narrow down your audience. ...
- Make the most out of your ad copy. ...
- Keep your ad copy short & sweet. ...
- Ask fascinating questions. ...
- Keep your headlines at the right length. ...
- Use action verbs. ...
- Include numbers in headlines.
The range that you want your click-to-open rate to fall is between 10-15%. However, if you're not familiar with how this metric applies to your email strategy, we'll take a dive into how it relates to the common metrics you're already using today.... see more ›
If you combine the total number of Unique Clicks per link, the number might be higher than the amount of Unique Opens on the email. This discrepancy is because a unique contact can be counted towards more than one unique link.... continue reading ›