What percentage of customers look at reviews?
Surveys show that 95% of consumers read online reviews before they shop and 58% say they would pay more for the products of a brand with good reviews. The growth of e-commerce platforms, driven by faster digitalization, is reshaping the customer experience across the board.
Nearly every consumer now reads online reviews. 98% say they read online reviews at least “occasionally” while 77% say they read them “frequently” or “always.” The number of people who “never” read online reviews has decreased significantly, falling from 13% in 2020 to 2% in 2021.
59 percent of consumers use it to read reviews. 54.7 percent of consumers read at least four reviews before buying a product. Almost half of all internet users say they post online reviews at least once a month. More than half of customers expect businesses to respond to their negative reviews within a week.
In fact, according to their data, 97% of participants said customer reviews factor into their buying decisions. And 92% of consumers hesitate to make a purchase when there are no customer reviews.
- About 95% of customers read reviews before making a purchase. ( Powerreviews)
- 93% of customers will read reviews of local businesses to determine its quality. ( BrightLocal)
- 72% of customers won't take any buying actions until they've read reviews. ( Testimonial Engine)
Unhappy customers share their experiences. Happy customers, on the other hand, are unlikely to leave a good review. In fact, studies show that only one in 10 happy customers leave a good review. Your star review rating reflects an overall average of positive and negative reviews.
93% of customers read online reviews before buying a product.
The fact is, 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations. We've got many more fun, interesting facts that'll help you see why your customer review is so important to other shoppers!
Whether we believe it or not, many of us have become reliant on reviews to influence most of our purchase decisions. For example, some people won't purchase from a business if it has too low of a star rating, and others must read as many as ten reviews before they can trust a business.
54% of Americans read online reviews for everything they buy
Overall, 54% of survey respondents say they read online reviews for all products they buy. An additional 19% read reviews for purchases over $100.
How do reviews influence consumers?
This means that consumer reviews contain both positive and negative emotions. Generally, positive comments tend to prompt consumers to generate emotional trust, increase confidence and trust in the product and have a strong persuasive effect.
80 percent of people choose to go elsewhere if they read bad reviews of your business online. Customers who have a bad experience are twice to three times more likely to write an angry review than customers who had a great experience are to post a happy review.
97% of consumers report that the customer reviews they read influence their purchasing decisions. 95% of all travelers read online reviews before booking. Consumers trust customer reviews 12 times more than manufacturers' reviews, according to consumer trust statistics.
12. As many as 89% of global customers read reviews before making a purchase.
77% of consumers 'always' or 'regularly' read online reviews when browsing for local businesses (up from 60% in 2020). The percentage of people 'never' reading reviews when browsing local businesses has fallen from 13% in 2020 to just 2% in 2021.
The purchase likelihood for a product with five reviews is 270% greater than the purchase likelihood of a product with no reviews. But having more reviews isn't necessarily better, after a point.